About K2Kapital

Why K2Kapital?

K2Kapital is the first Web site to provide all kinds of information on global financial markets in Russian free of charge. Our goal is to be the premier source of Russian-language information for international investors in the Internet. K2Kapital site reaches the most active Russian-speaking online investors all over the world. K2Kapital offers advertisers various tools and opportunities to get access to this highly desirable audience.

Benefits of advertising on K2Kapital include the ability to:

Advertise within a quality content environment

K2Kapital Web site combines breakthrough interactive technologies with engaging content. K2Kapital is the most rapidly growing online Russian-language financial information source.

Reach a highly desirable target audience

K2Kapital attracts the full spectrum of online investors, traders and analysts from professionals and recreational Web users, to executive managers and gamers.

Be associated with K2Kapital brand

Our visitors feel a strong affinity for K2Kapital. Your ads benefit from appearing within an editorial environment that has strong links to the audience.

Customize your messages

K2Kapital offers advertisers an opportunity to address ads to a certain group of users through category-specific advertising.

Get daily feedback

Sponsors of K2Kapital's Web site obtain access to K2K Advertisement Tracking Tools. Advertisers use these tools to evaluate the audience's response not only to their overall campaign but also to each individual banner on a daily basis.

K2K's audience:

Currently K2K site attracts over 3500 visitors from all over the world, including Russia (40%), USA (30%), Canada, Ukraine, Israel, Germany, the Baltic states, and Japan. According to random polling of the visitors, K2K's audience is comprised primarily of young (under 40), creditworthy, socially active and well-educated people interested in investing on Western markets.

K2K's audience is very special because it is a target audience. Regular visitors of K2K site have a strong interest in investments: they are either already using foreign financial instruments or are learning how to use them. These people use our information resources for efficient money management, be it their own or the clients' money. They are seeking quality financial services. Accidental visitors of K2K site are basically non-existent. That means advertising on K2K site is especially effective for the advertisers whose target group is similar to that of K2K.

About K2K:

www.k2kapital.comis the first major project in the Russian Internet aimed at providing quality information on overseas financial markets. Although it has been operating only since March 1999, K2K has gained the reputation of a reliable source of the latest news as well as analytical, educational and research information on global financial markets and investment. Currently K2K is the most comprehensive and most visited source of quality Russian-language information on economics and finance. Most data appearing on K2K are published in Russian for the first time, and these data serve as the source of information for other Russian-language resources in the Internet and other mass media. K2K does not offer banking, legal, broker or other services, being an independent provider of financial information.

Advertising on K2Kapital.com

K2K offers three basic types of advertising and marketing services:

1. Banner ads: placing banners on the main and internal pages of the site.
2. Mailing of customers' advertisement papers to K2K's mailing list addresses.
3. Advertising and marketing projects: co-branded sections and pages, development of individual marketing projects, work with K2K's target audience (polling and marketing surveys on customers' topics) etc.